An online zoom session with Atif Tauqeer was held by Institute of Business Management to discuss about the shift from print to digital media.
Atif Tauqeer shares his encounters while examining news coverage to the students of IoBM. A little introduction of him is that, He is a Pakistani journalist, poet, writer, vlogger and media researcher based in Germany. He has also worked as an editor, sub editor, screenplays, voice overs for advertisements and television. He has his own platform called MUTABADIL which has a great reach with over 100,000 visitors.
He started his speech by giving us an insight on how to grab audience. He said the audience should be attentive. For example when a person narrates an incident, he tells the basic details which are 5Ws and 1H. Then he talked about how news spreads in today’s world. Just a swipe or a click away from the audience.
He jumped profound into Digital Media and discussed what challenges one can confront. He educated us regarding how when he began making video blogs there was an isolated analysis towards him. There was a gathering of individuals who enjoyed his substance yet some of them utilized his substance the incorrect route by making bunches on WhatsApp and spreading it the incorrect way.
He also talked about fake news. According to him there are two reasons why the phenomena of fake news rises that is ignorance and propaganda. The important or resourceful news gets less shares as compared to fake news. He also talked about the importance of headlines. For example: Dawn posted a picture with a headline of can you spot/find the snake in this picture. This is the way they are grabbing audience, driving their attention to you page.
He told that our writing should be crispy and we should know who our audience is. Language is another important factor in engaging our audience. One must be moderate neither purely Urdu nor English.
He ended the speech by telling us what journalism according to him is,
‘JOURNALISM IS LITERATURE IN HURRY’
Our write up shouldn’t be marvelous but reachable to our target audience. Our facts should be credible and when you give birth to an argument make sure you have risen a thought in order to bring change in the society.
This was all about Sir Atif Tauqeer giving us some amazing and useful insights. He ended up by giving us students an amazing news about a program regarding Sea Intrusion. He said any 2-3 best students will be selected for the program.
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